Automotive Facts for the Serious Broadcast Seller – Part 3
Gary Moore discusses the latest data from NADA. In this session, he focuses on local new and used import dealers! Click here for the CURRENT data from NADA! Click here for...
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Q&A With A Broadcast Expert – Part 1
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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Automotive Facts for the Serious Broadcast Seller – Part 2
Gary Moore discusses the latest data from NADA. In this session, he focuses on local new and used domestic dealers! Click here for the CURRENT data from NADA! Click here...
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Interview with Sally Kohn – Part 3
In this session, former General Sales Manager, Sally Kohn, discusses how she gets reps out the door and into the field, managing advertisers that are preempted for political ads, and how a rep can prepare and manage advertisers!
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Automotive Facts for the Serious Broadcast Seller – Part 1
Gary Moore discusses the latest data from NADA. In this session, he focuses on key information from the “Average Light Vehicle Dealership Profile” section that...
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Interview with Sally Kohn – Part 2
In this session, former General Sales Manager, Sally Kohn, discusses how a seller should handle complaints about business decisions made by their station’s management team, how many new accounts a seller should get each year, how managers expect their sellers to stay self-motivated, and how to manage your manager!
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From Peddler to Partner
Mark Levy discusses how to approach clients that have been mistreated in the past and a strategy you can implement to increase your chances of long-term success with...
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Interview with Sally Kohn – Part 1
In this session, former General Sales Manager, Sally Kohn, discusses some of the basics she needs from her sellers, how to find new business opportunities, some key things you should know about your station’s audience, and much more!
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Lessons from Curious George to Help You Write More and Larger Orders More Often
Mark Levy discusses the questions we ask, the way we ask those questions, and what you can do to improve your abilities to ask the RIGHT questions!
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The 2 Sides of Using an Article to Write More and Larger Orders More Often!
Mark Levy discuses a great way to use current news and trends to generate powerful sales ideas and concepts to take to specific prospects and clients. Make sure you check...
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