Best Practices | Local Broadcast Sales

Automotive Facts for the Serious Broadcast Seller – Part 3

Auto Facts for the Serious Broadcast Seller, Best Practices, Selling

Gary Moore discusses the latest data from NADA. In this session, he focuses on local new and used...

Q&A With A Broadcast Expert – Part 1

Ask LBS, Best Practices, Leadership Webinars, New Hire Webinars, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!

Automotive Facts for the Serious Broadcast Seller – Part 2

Auto Facts for the Serious Broadcast Seller, Best Practices, Selling

Gary Moore discusses the latest data from NADA. In this session, he focuses on local new and used...

Interview with Sally Kohn – Part 3

Best Practices, Competition, Prospecting, Sally Kohn Q&A, Selling

In this session, former General Sales Manager, Sally Kohn, discusses how she gets reps out the door and into the field, managing advertisers that are preempted for political ads, and how a rep can prepare and manage advertisers!

Automotive Facts for the Serious Broadcast Seller – Part 1

Auto Facts for the Serious Broadcast Seller, Best Practices, Selling

Gary Moore discusses the latest data from NADA. In this session, he focuses on key information...

Interview with Sally Kohn – Part 2

Best Practices, Competition, Prospecting, Sally Kohn Q&A, Selling

In this session, former General Sales Manager, Sally Kohn, discusses how a seller should handle complaints about business decisions made by their station’s management team, how many new accounts a seller should get each year, how managers expect their sellers to stay self-motivated, and how to manage your manager!

From Peddler to Partner

Best Practices, Selling

Mark Levy discusses how to approach clients that have been mistreated in the past and a strategy...

Interview with Sally Kohn – Part 1

Best Practices, Competition, Prospecting, Sally Kohn Q&A, Selling

In this session, former General Sales Manager, Sally Kohn, discusses some of the basics she needs from her sellers, how to find new business opportunities, some key things you should know about your station’s audience, and much more!