Developing Fiercely Loyal Customers – Part 5
In this valuable session, Gary Moore covers why customer service is important to broadcast sales pros, the concept of “promise a lot, deliver more”, and the...
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6 Steps to Reducing "Client Won’t Buy-itis" – Part 1
Mark Levy discusses some strategies you can employ to minimize the common issue of customers just deciding not to buy from you. In this session, he covers features vs....
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Developing Fiercely Loyal Customers – Part 4
In this valuable session, Gary Moore explains that today’s sales pros have to do everything, why you need a customer service plan, what salespeople sometimes forget,...
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Scheduling Lessons from a Bad PB&J Sandwich Part 2
Mark Levy shares his thoughtsabout reallocating to increase an advertiser’s “concentration of force” and how it naturally leadsto upselling!
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Developing Fiercely Loyal Customers – Part 3
Gary Moore explains why self management and a service orientation is critical to developing fiercely loyal customers!
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Scheduling Lessons from a Bad PB&J Sandwich – Part 1
Mark Levy shares his thoughts on our scheduling practices. Did you know that most broadcast sellers are selling FAR too little inventory to their best advertisers? Do you...
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Mastering Avails
Sally Kohn covers the vital information that you need to have when making an avail request for a media buyer and some tips for maximizing your probabilities for closing the...
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Developing Fiercely Loyal Customers – Part 2
Gary Moore explains why your ability to demonstrate respect and maintain your composure is critical to developing loyal customers!
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Problem Solving – Part 5
Mark Levy wraps up this series by discussing key factors that good decisions should include, how to monitor progress, and a quick review of all the steps to effective...
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Getting Your Sales Manager On Your Team
Sally Kohn discusses seven ideas that you can use when it comes time to approach your manager about packaging.
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