Excellent Customer Service – Part 2
Mark Levy provides simple, effective, and strategic ideas for what every broadcaster SHOULD guarantee to their advertising customers!
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Excellent Customer Service – Part 1
Mark Levy discusses the advantage of guarantees and begins to cover what we, as broadcasters, SHOULD guarantee to every one of our customers!
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To Sell the Truth – Part 2
Paul Weyland discusses the real danger of cliches in our creative and how to dig through the old, tired, overused and ultimately meaningless phrases to get to the real...
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To Sell the Truth – Part 5
Paul Weyland talks about the value of a great idea and why it is important that we ask for REAL money when we offer one to our clients!
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To Sell the Truth – Part 7 – How to Be A Genius
Paul Weyland talks about the importance of helping your customers to come across naturally in their spots. He also covers the concept of explaining to advertisers that they...
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To Sell the Truth – Part 8 – Getting Appointments
Paul Weyland shares his secrets for getting more appointments! Learn how to eliminate the common approaches that far too many broadcast sales pros use and replace those old,...
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To Sell the Truth – Part 9 – How to Come Up With A Proposal
Paul Weyland offers seven questions that you need to ask and get answers to if you want to develop a compelling and effective proposal.
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To Sell the Truth – Part 10 – Presentations
Paul Weyland discusses the importance of giving a solid presentation to your clients and provides some tips and suggestions you can use to increase your ability to deliver...
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To Sell the Truth – Part 11 – Handling Objections
Paul Weyland discusses the objections that we often hear and shares his strategies for dealing with them.
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To Sell the Truth – Part 13 – Magic Tricks
Paul Weyland covers different ways that you can “magically” become an indispensable digital and marketing resource for your LOCAL prospects and customers! Need...
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