Best Practices | Local Broadcast Sales

Meetings Basics

Mark Levy discusses some simple steps you can take to make your meetings better and more productive!

Skill Sets to D.I.E. F.O.R. – Part 2

Best Practices, Selling, Skill Sets to D.I.E. F.O.R.

Gary Moore brings us ANOTHER(!) jam-packed session on skill sets that actually matter in your sales efforts! Learn all about building a solid rapport with your customers and...

Skill Sets to D.I.E. F.O.R. – Part 1

Best Practices, Selling, Skill Sets to D.I.E. F.O.R.

Gary Moore brings us a jam-packed session on skill sets that actually matter in your sales efforts!

Presentation Skills

Best Practices, Selling

Paul Weyland discusses why it is important that a broadcast salesperson has solid presentation skills.

The Power of Words

Best Practices, Prospecting, Selling

Mark Levy shares some great tips on how to reduce the tension inherent in telling a prospect that they are wrong about you or your station. Incorrect assertions need to be...

Resolve Yourself to Professional Development

Best Practices, Selling

Gary Moore offers TEN(!) resolutions for you to adopt as strategies to greatly accelerate your professional growth. In addition, he offer LOTS of very simple and practical...

New Ways to Get Appointments

Prospecting

Paul Weyland covers some common mistakes broadcast sellers make in the appointment-setting process and gives some alternative approaches to increase your chances of getting...

Overcoming Objections – Part 2

Best Practices, Competition, Overcoming Objections, Selling

Paul Weyland talks about the real objections you encounter every day and how to overcome them! Are there actually times that you should NOT try to overcome objections or at...

Overcoming Objections – Part 1

Best Practices, Competition, Overcoming Objections, Selling

Paul Weyland talks about the real objections you encounter every day and how to overcome them! What should you say when you are told that you are too expensive or that they...

How to Write a Killer Proposal

Best Practices, Selling

Paul Weyland explains how to write proposals that customers will keep by writing them in the customer’s language. He also provides key reasons why you should ALWAYS...