Best Practices | Local Broadcast Sales

From Your Lips to Their Ears

Paul Weyland gives a great process that you can start using today to get away from fake, scripted...

Taking Your Marketing to a New Level of Excellence – Part 1

Best Practices, Taking Your Marketing to a New Level of Excellence

Gary Moore begins a series on helping potential advertisers develop a fuller understanding of the importance of advertising. In this session, he explains the importance of “90%” and offers some great examples of what it means to have a top equity position.

Taking Your Marketing to a New Level of Excellence – Part 2

Best Practices, Taking Your Marketing to a New Level of Excellence

Gary Moore continues his series on enhancing your clients’ perception of you as a marketing professional! In this session, learn how to use the Marketing Audit!

Taking Your Marketing to a New Level of Excellence – Part 3

Best Practices, Taking Your Marketing to a New Level of Excellence

Gary Moore discusses how to evaluate an advertiser’s target market and how this can help you to help them effectively promote their business!

Taking Your Marketing to a New Level of Excellence – Part 5

Best Practices, Taking Your Marketing to a New Level of Excellence

Gary Moore discusses how to help a client tell their story!

Taking Your Marketing to a New Level of Excellence – Part 6

Best Practices, Taking Your Marketing to a New Level of Excellence

Gary Moore discusses how to help a client decide when they should advertise and offers multiple reasons for why they even need to do so in the first place!