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How HBO Survived The Two Worst Media Mergers of the Century

How HBO Survived The Two Worst Media Mergers of the Century

Media

The authors of a new book explain the secret to HBO’s success. Photographer: Gabby...

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Midterms draw fewer TV viewers than in 2018

Media

Screen shot from SnapStream of Fox News’ live TV coverage in the 9:00 p.m. ET hour on Tuesday About […]- Click here to read the full story from www.axios.com

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Emmys: Why Do Broadcast Networks Want to Air Their Own Funeral?

Emmys: Why Do Broadcast Networks Want to Air Their Own Funeral?

Media

From Left: ‘Black-ish,’ ‘Ghosts,’ ‘Abbott Elementary,’...

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ESPN Exec: Sports Is Seeing Steady Comeback as Summer Ratings Show

ESPN Exec: Sports Is Seeing Steady Comeback as Summer Ratings Show

Media

ESPN is entering the hot summer months with some ratings momentum fueled by year-to-year audience...

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Once Again, An Upfront Like No Other

Once Again, An Upfront Like No Other

Media

Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...

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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

Media

The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....

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TV Ratings: State of the Union Tops 38M Viewers

TV Ratings: State of the Union Tops 38M Viewers

Media

President Joe Biden delivers the State of the Union address President Joe Biden’s first...

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The Reason Local TV Still Sells

The Reason Local TV Still Sells

Media

Dean Buscher/THE CW For months, TV industry insiders have been wondering why private equity giants...

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