How HBO Survived The Two Worst Media Mergers of the Century
The authors of a new book explain the secret to HBO’s success. Photographer: Gabby...
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Midterms draw fewer TV viewers than in 2018
Screen shot from SnapStream of Fox News’ live TV coverage in the 9:00 p.m. ET hour on Tuesday About […]- Click here to read the full story from www.axios.com
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Emmys: Why Do Broadcast Networks Want to Air Their Own Funeral?
From Left: ‘Black-ish,’ ‘Ghosts,’ ‘Abbott Elementary,’...
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ESPN Exec: Sports Is Seeing Steady Comeback as Summer Ratings Show
ESPN is entering the hot summer months with some ratings momentum fueled by year-to-year audience...
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Once Again, An Upfront Like No Other
Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...
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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....
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TV Ratings: State of the Union Tops 38M Viewers
President Joe Biden delivers the State of the Union address President Joe Biden’s first...
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The Reason Local TV Still Sells
Dean Buscher/THE CW For months, TV industry insiders have been wondering why private equity giants...
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