In this series, Ron Steiner covers the essential math concepts and formulas for working in broadcast advertising. He starts with fractions, decimals, and percentages. This...

Ron Steiner explains using percentages in real-life examples, such as finding your share of a client’s advertising budget.

Using examples from advertising, Ron Steiner teaches you how to find percentages using constants, as well as how to compare and combine percentages.

Ron Steiner explains the math behind advertising agency commissions, including how to find net and gross cost.

Using several examples, Ron Steiner walks you through the different types of averages, including mean average, range, and mode.

Ron Steiner discusses the concept of indexing and how it is used to compare television advertising numbers.

Ron Steiner explains how to use relative value, cost per thousand, and cost per point to compare advertising spots.

Ron Steiner defines the essential terms you need understand when performing ratings calculations.

Ron Steiner explains how to calculate Homes Using Television (HUT).

Ron Steiner shares the mathematical formulas for calculating television marketing numbers, such as HUT, share, and ratings.