Weekly Cable Ratings: Fox News Remains Ratings Hot
Fox News’ ‘The Five’ (Image credit: Fox News) Fox News continued to sizzle this...
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Once Again, An Upfront Like No Other
Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...
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NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming
AP Photo/Martin Meissner A second NBCUniversal sports cable outlet is getting ready to finish its...
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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....
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The Biggest Reason People Cut the Cord Is Changing
People aren’t as concerned about pricing. It’s all about great content. Consumers...
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Social media explodes during Oscars; TV viewership doesn’t
NEW YORK — Will Smith’s violent slap of Chris Rock at the Academy Awards appeared to...
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Nielsen Rivals Have Been Upgrading Their Capabilities
Tunity recently acquired by iSpot.TV measures out-of-home viewing using an app. Tunity In the...
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The Reason Local TV Still Sells
Dean Buscher/THE CW For months, TV industry insiders have been wondering why private equity giants...
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Magnolia Network Launches to 3 Million Viewers as ‘Fixer Upper: Welcome Home’ Draws Crowd
Lisa Petrole Magnolia Network opened its doors on Jan. 5 to an audience of about 3 million...
Read MoreA Strong Ad Start To The TV Season May Slow In 2022
The TV advertising market may be better than you think — in the short term. Next year? Don’t think […]- Click here to read the full story from www.mediapost.com
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