The New Prime Time for TV News: Afternoons
There’s a new prime time in TV news: the afternoons. The biggest draw on Fox News is not Tucker...
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As Addressable TV Advertising Grows, Challenges Remain
While adoption has been slow, addressable advertising with the ability to hyper target TV...
Read MoreMidterms draw fewer TV viewers than in 2018
Screen shot from SnapStream of Fox News’ live TV coverage in the 9:00 p.m. ET hour on Tuesday About […]- Click here to read the full story from www.axios.com
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AMC Networks Joins Other Media Companies Feeling Advertising Pain In Q3
AMC Networks followed the discouraging pattern of media and tech companies reporting advertising...
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Pay-TV Cord-Cutting Accelerates As Cable and Satellite Providers See Losses Across the Board
Justin Sullivan/Getty Images As Hollywood mostly wraps its quarterly earnings season, Wall Street...
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Weekly Cable Ratings: Fox News Remains Ratings Hot
Fox News’ ‘The Five’ (Image credit: Fox News) Fox News continued to sizzle this...
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Once Again, An Upfront Like No Other
Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+)...
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NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming
AP Photo/Martin Meissner A second NBCUniversal sports cable outlet is getting ready to finish its...
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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....
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The Biggest Reason People Cut the Cord Is Changing
People aren’t as concerned about pricing. It’s all about great content. Consumers...
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