Future of TV Briefing: How CTV ad spending grew in Q3 2022
This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV...
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How HBO Survived The Two Worst Media Mergers of the Century
The authors of a new book explain the secret to HBO’s success. Photographer: Gabby...
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The Biggest Change in Media Since Cable Is Happening Right Now
Never have the obituaries for a one-month-old read as harshly as the ones that marked the death of...
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Expect TV ad prices to rise this year
Several forces are driving up costs per thousand (CPMs) on both linear and connected TV (CTV). On...
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The Biggest Reason People Cut the Cord Is Changing
People aren’t as concerned about pricing. It’s all about great content. Consumers...
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