The Survival Marketing Workshop – Part 5 – TOMA and USP
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 4 – Customer Messages
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 3 – Niche Markets
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 2 – Reach, Frequency, and Market Share
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 1 – Introduction
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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Veterans Day Promotion
Valerie Gramm, Account Manager at KRMG-AM/FM in Tulsa, OK, shares a case study for a Veterans Day promotion you can use in most markets right away.
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Case Study: Coors Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, details a successful case study that ties together a national beer brand, a local retailer, and a charity golf...
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Case Study: Hyundai Monday Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, shares an auto dealer case study that you can execute in your market.
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