Sports Ad Dollars Offer Lifeline in Turbulent Time for Broadcast TV
In addition to his new job as savior of the New York Jets, Aaron Rodgers may pull double duty...
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Networks, streamers band together to oppose FCC changes
(Stock image) A group of streaming media companies and broadcast television networks are banding...
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Weak TV Upfront May Spur Media Companies to Bet Heavy on ‘Scatter’ Ads
always with honor for Variety The nation’s biggest media chiefs have for months asked investors to...
Read MoreABC’s “American Idol” Hits New Season High in Total Viewers
[03/16/23 – 11:19 AM] ABC’s “American Idol” Hits New Season High in Total Viewers After seven days of viewing […] – Click here to read the full story from www.thefutoncritic.com
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The New Prime Time for TV News: Afternoons
There’s a new prime time in TV news: the afternoons. The biggest draw on Fox News is not Tucker...
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CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch
Eddie Guy for Variety What if TV advertising meant something other than buying commercials that...
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Six ways media took a big step backward in 2022
As 2022 winds down, it’s obvious the past year has been, in many ways, a giant step backward...
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CBS-owned stations added to free, rapidly growing local news streaming service VUit
In this article Courtesy: VUit The streaming platform VUit is bulking up with newscasts from...
Read MoreCox Media Group Calls on DISH to Begin Negotiating in Good Faith
ATLANTA, Dec. 02, 2022 (GLOBE NEWSWIRE) — Cox Media Group (CMG) today again called on DISH to return CMG’s […]- Click here to read the full story from www.globenewswire.com
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Future of TV Briefing: How CTV ad spending grew in Q3 2022
This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV...
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