ESPN’s Traditional Cable Network Will Remain Despite Direct-to-Consumer Trend
ESPN chairman Jimmy Pitaro told Variety that much of ESPN’s audience is moving toward...
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Upfront 2022: Sinclair Seeks 20% of Cable Budgets For Its Over the Air Channels
Sinclair Broadcast Group wants advertisers to move 20% of their cable ad budgets into its free over-the-air digital networks […]- Click here to read the full story from www.nexttv.com
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ESPN is (Unsurprisingly) The Most ‘Must-Have’ Cable Channel According to Beta Research
Live sports are the last bastion of hope for advertisers and broadcast companies alike — and...
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