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Creative Radio Advertising – Part 1

Creative Radio Advertising – Part 1

Creative for Radio

Mark Levy begins his series on creative advertising for radio by reminding us that advertising...

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Creative Radio Advertising – Part 2

Creative Radio Advertising – Part 2

Creative for Radio

Mark Levy continues his series on creative advertising for radio by focusing on maximizing your...

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Creative Radio Advertising – Part 3

Creative Radio Advertising – Part 3

Creative for Radio

Mark Levy discusses the importance of appropriate creative for your target audience including some...

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Creative Radio Advertising – Part 4

Creative Radio Advertising – Part 4

Creative for Radio

Mark Levy discusses the importance of writing better ad copy for your radio spots. Learn some...

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Creative Radio Advertising – Part 5

Creative Radio Advertising – Part 5

Creative for Radio

Mark Levy concludes this series on creative for radio with a look at the question, “how do...

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6 Traps of Commercial Writing

6 Traps of Commercial Writing

Creative for Radio

Commercials that sound like commercials get no attention. How can you fly under the radar? Radio...

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3 Ways to Stop Writing Commercials

3 Ways to Stop Writing Commercials

Creative for Radio

Commercials that sound like commercials get no attention. Radio commercial expert Jeffrey Hedquist...

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Story Ideas for Radio

Story Ideas for Radio

Creative for Radio

Commercials that sound like commercials get no attention. Radio commercial expert Jeffrey Hedquist...

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Capture Your Client’s Passion

Capture Your Client’s Passion

Creative for Radio

Using real-life examples of compelling radio advertising, radio commercial expert Jeffrey Hedquist...

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