Mark Levy begins his series on creative advertising for radio by reminding us that advertising should tell a compelling story, engage your audience, and most importantly,...

Mark Levy continues his series on creative advertising for radio by focusing on maximizing your station’s reach, frequency, and consistency!

Mark Levy discusses the importance of appropriate creative for your target audience including some pitfalls with humor and the benefits of several commercial types...

Mark Levy discusses the importance of writing better ad copy for your radio spots. Learn some cliches to avoid and help your customer reach the right audience at the right...

Mark Levy concludes this series on creative for radio with a look at the question, “how do we help our customers to tell good stories?”.

Commercials that sound like commercials get no attention. How can you fly under the radar? Radio commercial expert Jeffrey Hedquist explores the writing traps that make...

Commercials that sound like commercials get no attention. Radio commercial expert Jeffrey Hedquist shows you three methods for writing more memorable stories.

Commercials that sound like commercials get no attention. Radio commercial expert Jeffrey Hedquist delivers more story ideas for making your radio commercials more...

Using real-life examples of compelling radio advertising, radio commercial expert Jeffrey Hedquist shows you how to turn your advertising client’s excitement into...