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Google: YouTube Price Increase Does Not Really Change Anything

Google: YouTube Price Increase Does Not Really Change Anything

Digital Media

PM Images Quick Background We just found out that Alphabet (NASDAQ: GOOG )(NASDAQ: GOOGL ) is...

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Which social media giants will suffer most in the digital ad downswing?

Which social media giants will suffer most in the digital ad downswing?

Digital Media

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by...

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PadSquad brings digital interactivity to CTV ads

PadSquad brings digital interactivity to CTV ads

Digital Media

Once brands start to incorporate engagement-based creative or ads that have elements like QR...

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What Brands Need To Know: Search & Display Advertising In 2023

What Brands Need To Know: Search & Display Advertising In 2023

Digital Media

From changes in data availability, to the growth of new platforms, to shifting customer behavior,...

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The Daily: Why Disney+ is struggling, feelings about enhanced CTV ads, and a new type of in-stream video

The Daily: Why Disney+ is struggling, feelings about enhanced CTV ads, and a new type of in-stream video

Digital Media

On today’s episode, we discuss why Disney+ lost around 3 million subscribers, how much its...

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Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023

Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023

Digital Media

These five trends reveal that the best days of digital media are still ahead of us. Opinions...

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For small online retailers, digital advertising has become more expensive

For small online retailers, digital advertising has become more expensive

Digital Media

When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses...

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More digital media cuts: Yahoo to lay off 20% of workforce; News Corp slashing 5%

More digital media cuts: Yahoo to lay off 20% of workforce; News Corp slashing 5%

Digital Media

Headlines Yahoo said Thursday that it will cut 20% of its total workforce by the end of this year...

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The Times Reports 11% Increase in Revenue as Digital Subscriptions Climb

The Times Reports 11% Increase in Revenue as Digital Subscriptions Climb

Digital Media

The New York Times Company said on Wednesday that it gained more than one million digital-only...

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Social Video Ad Spending Forecast 2023

Social Video Ad Spending Forecast 2023

Digital Media

Executive Summary Video formats officially account for more than half of ad spending on social...

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