Google: YouTube Price Increase Does Not Really Change Anything
PM Images Quick Background We just found out that Alphabet (NASDAQ: GOOG )(NASDAQ: GOOGL ) is...
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Which social media giants will suffer most in the digital ad downswing?
Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by...
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PadSquad brings digital interactivity to CTV ads
Once brands start to incorporate engagement-based creative or ads that have elements like QR...
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What Brands Need To Know: Search & Display Advertising In 2023
From changes in data availability, to the growth of new platforms, to shifting customer behavior,...
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The Daily: Why Disney+ is struggling, feelings about enhanced CTV ads, and a new type of in-stream video
On today’s episode, we discuss why Disney+ lost around 3 million subscribers, how much its...
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Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023
These five trends reveal that the best days of digital media are still ahead of us. Opinions...
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For small online retailers, digital advertising has become more expensive
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses...
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More digital media cuts: Yahoo to lay off 20% of workforce; News Corp slashing 5%
Headlines Yahoo said Thursday that it will cut 20% of its total workforce by the end of this year...
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The Times Reports 11% Increase in Revenue as Digital Subscriptions Climb
The New York Times Company said on Wednesday that it gained more than one million digital-only...
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Social Video Ad Spending Forecast 2023
Executive Summary Video formats officially account for more than half of ad spending on social...
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