Digital Basics | Local Broadcast Sales

Digital 101

Greg Gibbons, Digital Manager at Cumulus Media, discusses why you should be including digital in your campaigns and even more importantly, HOW to do so!

What Digital Platforms to Sell

Digital Basics

Greg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his advice for which digital platforms new broadcast sellers should focus on.

What’s the best way to pitch digital advertising without using jargon?

Ask LBS

I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...