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Digital 101

Digital 101

Best Practices, Digital Basics, Selling

Greg Gibbons, Digital Manager at Cumulus Media, discusses why you should be including digital in...

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What Digital Platforms to Sell

What Digital Platforms to Sell

Digital Basics

Greg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his advice...

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What’s the best way to pitch digital advertising without using jargon?

Ask LBS

I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our...

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