Display Ads: Setting Expectations, Part 2
Stephen Warley concludes his look at setting expectations by examining the metrics for your station’s website that you and your clients need to understand.
Read More
Display Ads: Alternative Sales Goals
Stephen Warley discusses moving beyond commodity pricing and total impressions toward more meaningful sales goals for display ads.
Read More
Digital Advertising Legal
Legal expert David Oxenford hits some of the top legal concerns with digital advertising, including sponsorship identification—even in your tweets—and privacy issues with...
Read MoreWhat’s the best way to pitch digital advertising without using jargon?
I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...
Read More- 1
- 2