Pets Connect Promotion
Jim Williams, General Sales Manager at WSLP-FM in Lake Placid, NY, shares a successful, low-maintenance promotion combining a local humane society and several online...
Read MoreJim Williams, General Sales Manager at WSLP-FM in Lake Placid, NY, shares a successful, low-maintenance promotion combining a local humane society and several online...
Read MoreLisa Phillips, Interactive Sales Manager at the Long Island Radio Group in New York, shares a promotion that moves the classic auto dealer event online.
Read MoreEmmis Interactive shares a Mother’s Day spa promotion case study. Digital campaign elements powered by GeoStation.
Read MoreEmmis Interactive shares a fast food restaurant case study. Digital campaign elements powered by GeoStation.
Read MoreDigital Ad Expert Leon Spencer shares a digital-only approach to a Valentine’s Day promotion. This case study shows how Facebook was used to meet a local...
Read MoreGreg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his idea for turning a television station’s website into a portal for local...
Read MoreIn this series, Stephen Warley discusses effective marketing and promotion for the web. He covers everything from developing an effective marketing strategy to creating...
Read MoreStephen Warley begins his look at web marketing strategy by examining the importance of unique content and asking, “Why should I visit your website?”
Read MoreStephen Warley continues his look at strategy with an emphasis on brand promotion and why you should focus on content, not platforms.
Read MoreStephen Warley wraps up his strategy discussion by advocating for multiple brand promotion.
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