Driving Digital Revenue as a Media Executive
Steve Weaver, LBS Social Media Expert, addresses the following questions from a broadcast-first sales perspective:What should I be doing to drive digital revenue as a media...
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The Latest and Greatest Social Media Trends for the Broadcast Seller
There is a lot happening in the social media ad world. Your ad dollars are slipping away to digital solutions and you may not even realize it! Or you may be racing to...
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Website Promotions for Smaller Advertisers
Sally Kohn shares some ideas that you can use today to get new dollars from smaller advertisers that you might not normally pursue!
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September Holidays
Sally Kohn talks about September’s National Good Neighbor Day and offers some great ideas on how you can create a powerful promo opportunity for smaller...
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Memorial Day
In this JAM-PACKED segment, LBS President, Gary Moore, covers the following Memorial Day-specific topics: The difference between Memorial Day and Veteran’s Day and why...
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Social Media Advertisers
Sally Kohn discusses how to use social media to generate tons of sales leads!
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Indoor and Outdoor Housing Categories
Sally Kohn delivers some great timely targets for smaller, local online advertisers in the home remodeling/contractor industry. Sally also reminds us that accounts that...
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5 Ideas for Small Markets
Stephen Warley shares a few tips for success in small markets, where sometimes it seems like you just don’t have enough resources to compete.
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5 Simple Ideas to Boost Digital Revenue
Gordon Borrell, CEO of Borrell Associates offers 5 simple strategies to increase your digital advertising revenue. Borrell discusses display ads, mobile, social media and...
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