Digital Sales Strategies | Local Broadcast Sales

Digital Sales Strategies: Client Education, Part 2

Stephen Warley discusses the importance of open communication with clients. Ask what it is they really want, and ask it in language they can understand.

Digital Sales Strategies: Motivating AE’s to Sell Digital

Digital Sales Strategies

Stephen Warley lays out some strategies for managers to help their AE’s in their pursuit of selling digital advertising. Warley discusses, empowerment, meetings, and...

Digital Sales Strategies: Changing the Sales Process

Digital Sales Strategies

Stephen Warley outlines strategies that make the sales process more digital-friendly.

Digital Sales Strategies: Key Digital Formats

Digital Sales Strategies

Stephen Warley highlights the most important digital formats to consider, including display ads, mobile, social media, and video.

What’s the best way to pitch digital advertising without using jargon?

Ask LBS

I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...

What are some digital advertising ideas for financial planners?

Ask LBS

Remember, there is a big difference between buying a cup of coffee from Dunkin Donuts and getting financial advice, so adjust your expectations accordingly. Everyone’s concerned about their financial well being and people have loads of...