Digital Webinars | Local Broadcast Sales

Digital Expert Q&A – Part 2

Mark Landon takes LIVE broadcaster questions! In this session:

What are your thoughts/experience on/with OTT?
Who are some reputable partners for my station to partner with to provide digital services?
Are there two or three questions we should be asking providers BEFORE partnering with them?

Mark Landon takes LIVE broadcaster questions! In this session:

Can you give a couple good reasons why we should sell on both broadcast and digital?
How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?

What does a broadcast seller need to know to compete in today’s digital-minded world? How can you...

Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right...

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why do I have clients who spend lots of money with me every month, but won’t return a call?
Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
Does your pattern impact how you approach pricing?

LBS creative expert Tim Burt discusses the five hurdles that a salesperson must successfully...

Every one of us can use a boost sometimes! That boost can come in many ways including the...

Today’s highly competitive environment challenges broadcast/digital sellers more than ever to add...

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have an Amiable client who won’t make a decision without checking with others in her organization. Any suggestion on how I can close this kind of client more often?
I work with a team of advertising sales people at a university. What kinds of suggestions do you have for teaching them to become responsible sales people for clients, especially as it relates to rapport?
How do you handle a client who has someone else talk to you after a meeting? Maybe a Dominant at first, but now an Amiable.