Personal Branding – What Sets You Apart?
Broadcasters! How would you define your image or impression in your competitive marketplace? Your personal brand creates a perception or emotion, maintained by your...
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Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
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Q&A With A Broadcast Expert – Part 2
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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Q&A With A Broadcast Expert – Part 1
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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Maximizing Your 2017 Sales Time … Polishing Your Time Management Skills
Gary Moore, LBS President, explains that understanding and implementing the value of time makes a huge difference to the broadcast sales professional. Simply put,...
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Being a Business Consultant Every Day!
Take your selling, marketing and advertising excellence to a higher level! Help advertisers and prospects develop a fuller understanding of the importance of advertising....
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Holding Onto Your Own Leash – How to Manage Yourself and Others
In this inspiring and thought-provoking talk, media strategist Paul Weyland shines a revealing light on the internal demons that keep us from reaching our maximum potential...
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Broadcast Selling and Taking the Mystery out of Budgeting
Budget time is coming! But before you panic about having to get dozens of new clients to make your goals, come learn about some alternatives to ONLY growing your customer...
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6 Key Leadership Principles
Gary Moore breaks down 6 key leadership principles into every day “how-to’s” for busy managers.
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How Successful Sales Managers Win
Jim Taszerak examines the world of sales management to show what exactly makes the difference between a mediocre manager and an effective, inspirational one.
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