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Repurposing radio ads for podcasts might not be a great idea

Repurposing radio ads for podcasts might not be a great idea

Media

Pixabay Get marketing news you’ll actually want to read The email newsletter guaranteed to...

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Podcast Engagement Isn’t Just Perception. Study Shows It’s Also Biometrically Measurable.

Podcast Engagement Isn’t Just Perception. Study Shows It’s Also Biometrically Measurable.

Media

A new study from the U.K. shows many of the same trends seen among American podcast listeners are...

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Minority-Owned Media Gets A Boost With Nielsen’s New Study

Minority-Owned Media Gets A Boost With Nielsen’s New Study

Media

getty The movement for racial justice over the last two years empowered diverse communities to...

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10 Radio Companies Ask For Relaxed Ownership Rules

10 Radio Companies Ask For Relaxed Ownership Rules

Media

FCC Logo Yesterday we reported about the NAB filing new comments with the FCC asking the...

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Best & Worst 2021: News & Media

Best & Worst 2021: News & Media

Media

Curt Autry (Photo by Monica Escamilla) Multicategory Winner Curt Autry Based on his wins in this...

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Radio Listeners Much More Interested In Sports Betting Than TV Viewers

Radio Listeners Much More Interested In Sports Betting Than TV Viewers

Media

Shutterstock Last week, Cumulus Media — the second largest radio network in America, owning...

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Advertisers, here is why radio is the place to be

Advertisers, here is why radio is the place to be

Media

Currently, audio is having its moment in the spotlight. 176 million US consumers listen to this...

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Brands that Cracked the Advertising Code in 2021

Brands that Cracked the Advertising Code in 2021

Media

Stories of advertising success abound across the radio industry — if you know what...

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