Mobile Advertising | Local Broadcast Sales

Mobile Advertising: Making Mobile Content

Mobile Advertising

Adam Shapiro explains that mobile is not just about apps, while showing what else you could be...

Mobile Advertising: To App, or Not To App?

Mobile Advertising

Adam Shapiro examines why you should and shouldn’t use apps, and if you do, where you need...

Mobile Advertising: The Ongoing Conversation

Mobile Advertising

Adam Shapiro discusses how to use mobile to attract passionate users and make your audience part...

Mobile Advertising: Getting Into Mobile

Mobile Advertising

Adam Shapiro answers the question, “Adam, what are some easy ways for a station to get into...

Mobile Advertising: Innovation in Mobile

Mobile Advertising

Adam Shapiro looks at newer mobile technologies and how they can help your station.

Mobile Advertising: Quick & Easy Mobile

Mobile Advertising

Adam Shapiro offers several quick and inexpensive ways to jump into mobile.

Mobile Advertising: Tying Mobile to Broadcast

Mobile Advertising

Adam Shapiro discusses how to effectively integrate mobile with broadcast.

The Power of Mobile

Mobile Advertising

Sandy Holmes from Phaz2 brings us some mobile stats that every sales pro should know. Mobile is a...

First, your station will need to team up with a geofencing provider like Placecast or Location Labs. You’ll sell the geofencing opportunity as part of a larger package that includes broadcast promotion. For example, it...