Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court
The clock is officially ticking on TNT Sports as it weighs the future of its 40-year NBA relationship. TNT […] – Click here to read the full story from...
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Effectv Brings Addressable Answer To Regional and Local Advertisers
The sales division of Comcast Advertising has expanded its “Audience Addressable” product in a bit to “help” regional and […] – Click here to read the full story...
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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Mario Wagner Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “ upfront […] – Click here to read the full...
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