Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
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Q&A With A Broadcast Expert – Part 2
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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Q&A With A Broadcast Expert – Part 1
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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I Know Something You Don’t Know!
Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW!”? Well now I know something that...
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Key Digital Needs and How You as a Broadcaster Can Provide Powerful Solutions for Your Clients!
Successful broadcasters are selling lots of marketing services without “pushing” products. This webinar reviews how to do this successfully. These practical tips will help...
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Maximizing Your 2017 Sales Time … Polishing Your Time Management Skills
Gary Moore, LBS President, explains that understanding and implementing the value of time makes a huge difference to the broadcast sales professional. Simply put,...
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Does Top of Mind Awareness Matter?
LBS President Gary Moore provides a look at Top of Mind Awareness in light of our current broadcast and digital world. Every sales leader must be THE local expert on how to...
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Holding Onto Your Own Leash – How to Manage Yourself and Others
In this inspiring and thought-provoking talk, media strategist Paul Weyland shines a revealing light on the internal demons that keep us from reaching our maximum potential...
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Broadcast Selling and Taking the Mystery out of Budgeting
Budget time is coming! But before you panic about having to get dozens of new clients to make your goals, come learn about some alternatives to ONLY growing your customer...
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Broadcast Selling Secrets for Auto Dealers!
John Tkac delivers a powerful session from an extremely popular webinar! Learn why 2015 will be the best year in the history of the car selling business, how to explain to...
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