On the Spot – Part 1
Paul Weyland offers ideas for product service categories! In this session: Solar Drug Stores Foundation Repair Feed Stores...
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Online Grocery Shopping
Eric Moore discusses some little-known and even counter intuitive facts about online shopping that you need to help your LOCAL grocers communicate to your station’s...
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Website Promotions for Smaller Advertisers
Sally Kohn shares some ideas that you can use today to get new dollars from smaller advertisers that you might not normally pursue!
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Independent Coffee Shops
Eric Moore highlights some of the key elements that distinguish successful independent coffee shops and failures. This is great information for you to use to enhance your...
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Confidently Calling on Swimming Pool Installers
In this session, Eric Moore covers some great items for you to consider when calling on local swimming pool installers.
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Outdoor Home Improvement Makeovers
In this session, Sally Kohn gives some promotional ideas that you can use to hold an advertiser-sponsored outdoor home improvement contest. This is a great way for...
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Outdoor Activities
In this session, Sally Kohn provides lots of promo ideas for outdoor activities. This is an industry that most media companies do not get many ad dollars from. Bring some of...
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An Interview with a Financial Planner – Part 1
Do you understand the daily challenges that a financial planner faces? This segment will help you to get inside their world and give you direction to uncover advertising...
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An Interview with a Financial Planner – Part 2
Do you understand the daily challenges that a financial planner faces? This segment will help you to get inside their world and give you direction to uncover advertising...
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An Interview with a Financial Planner – Part 3
Do you understand the daily challenges that a financial planner faces? This segment will help you to get inside their world and give you direction to uncover advertising...
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