Why Amazon’s digital ad business grew faster than all its rivals in the second quarter
In this article The Amazon logo displayed on a smartphone and a PC screen. The Amazon logo...
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A Complete Guide To Mastering B2B Programmatic Advertising
Win New Clients and Strengthen Relationships Add value to your pitches and client meetings by...
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Walmart, Target, And Other Mega Retailers Leverage First-Party Data To Become New Media Giants
From side hustle to media powerhouse: Walmart has taken a leading role in the paid-media business...
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Meta to test new tools to give brands control over ad placement on its platforms later this year
Meta, formerly known as Facebook, says it will begin testing new content tools designed to give...
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Search Engines and Digital Video Are Online Ads’ Biggest Growth Markets
Spend on search engine ads as well as digital video ads is projected to grow by more than 50...
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Vimeo and TikTok Partner to Help SMBs with Video Ads
Vimeo has integrated its video tools with the TikTok platform, helping small and midsize...
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Consumers want control over ads served
A study by MAGNA and Brave shows consumers engage more with privacy protected ads. Consumers...
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