The New “It” Color for Kitchens
Eric Moore discusses the latest trend in kitchen appliance colors and explains how that can mean ad dollars for you!
Read More
Apparel Store Sales Idea
Dave Stazscuk from WWIB/WOGO in Wisconsin shares a GREAT promotion idea that brought real results to a LOCAL client!
Read More
Block Party Promotion
Sally Kohn provides ideas for live remotes, generating traffic for your station’s website, and some new, not often thought-of advertiser categories for you to consider...
Read More
November and Black Friday
Sally Kohn shares a great Black Friday promo that centers on The Ultimate Shopper for local businesses that you wouldn’t normally consider prospects for that time of...
Read More
Relationship Selling Q&A – Part 1
Paul Weyland takes LIVE questions from broadcasters! In this segment:
- How do I deal with a client that doesn’t like radio or TV?
- How do I position complimentary concert tickets so the client doesn’t just see me as a free pass to events?
- How do I build relationships with people who are just difficult?
Discovering New Prospects – Part 4
Paul Weyland answers prospecting questions LIVE! In this session: Any ideas about a convention or visitors bureau? How about solar companies? How do we make them stand out?...
Read More
Universities and Community Colleges
Sally Kohn discusses ideas you can use to build promotions around local universities and community colleges.
Read More
Discovering New Prospects – Part 3
Paul Weyland answers prospecting questions LIVE! In this session: What ideas do you have for a restaurant/hotel when there are no tourists around to create business? Where...
Read More
Pop Up Weddings
Sally Kohn gives some promotional ideas for how to capture dollars from clients who are serving people who want a pop up wedding!
Read More
Who Inspires You? Promotion
Sally Kohn offers some great promotional ideas around the theme of your audience’s personal inspiration. These ideas can be customized for any-sized advertiser...
Read More