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“Audio has become too big for advertisers to ignore”: Q&A with Tom Coare, OMD

“Audio has become too big for advertisers to ignore”: Q&A with Tom Coare, OMD

Media

Despite being around 100 years old , audio advertising is proving itself more relevant than ever....

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Queen’s funeral may break TV records – but it’s no cash bonanza for media industry

Queen’s funeral may break TV records – but it’s no cash bonanza for media industry

Media

A television camera near St Giles Cathedral where Queen Elizabeth’s coffin arrived last...

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Boon: Digital Media Is an Asset to Broadcast Radio

Boon: Digital Media Is an Asset to Broadcast Radio

Media

When exploited effectively, social media, YouTube and other digital media can be the best friends...

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New Study Underscores Local Radio’s Impact for Political Candidates

New Study Underscores Local Radio’s Impact for Political Candidates

Media

Political Ads Tied to Local Radio Stations Perform Better AM/FM Radio Turns Out Swing Voters NEW...

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Podcast Reach Holds, But Jacobs Media Says Some Public Radio Fans Are ‘Cooling’ On Medium.

Podcast Reach Holds, But Jacobs Media Says Some Public Radio Fans Are ‘Cooling’ On Medium.

Media

Public radio stations continue to put more resources into podcasting than many of their commercial...

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People + Data = Better: The Powerful Combo of Analytics and Expertise

People + Data = Better: The Powerful Combo of Analytics and Expertise

Media

At LeadsRx, we believe that people + data = better. That means taking multitouch marketing...

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