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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • How can I get a hospital to switch their budget from billboards to radio?
  • I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
  • How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 5 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 5 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I am new and get nervous about what to say when I go into a business. Where should I start?
  • What should I say to business owners who are convinced that there won’t be enough inventory to sell this Christmas because of supply-chain issues?
  • In our small market, we are currently getting a lot of objections like, “It does not make sense to advertise because I don’t have enough employees for more business”. Any suggestions on how to respond to that? Or should we just walk away?
  • Do you have any ideas for a plumber who isn’t number one in the market, but wants to be?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 4 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 4 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • Can you provide me with some ideas on how to approach businesses that people really only use on rare occasions? I’m specifically thinking of a house painting business. I’m also thinking of a roofing company.
  • What are some questions I can ask to start a conversation with a “special occasion” business to help show them that they should advertise all the time like you are suggesting?
  • Have you ever seen a politician who has an ongoing “public image” campaign when it is not campaign season?

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