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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
  • How has fewer new vehicles impacted co-op?
  • I understand the math on the CPRV but need more explanation on how it ties to advertising.
  • Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

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Why You Deserve A Raise Next Year And Precisely How To Get It! – Part 5 Q&A

Why You Deserve A Raise Next Year And Precisely How To Get It! – Part 5 Q&A

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LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions!  In this session:

  • Do you have any suggestions for how I can approach a local real estate agent group?
  • Even if you know the gross margin and average sale, we don’t always know how often an average sale occurs for a client – what do you do then?
  • What can I do to get a raise if I’m not paid on commission?

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