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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • How do I help a dealer see the ROI from being on my station?
  • Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
  • How do you handle it when dealers don’t want to share their cost per vehicle expenses?
  • Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?

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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
  • How has fewer new vehicles impacted co-op?
  • I understand the math on the CPRV but need more explanation on how it ties to advertising.
  • Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

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