Data-Driven Audience Packaging to Drive Sales – Part 4
Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, offers clarity to the dynamics of data-driven audience packaging. He also shows how...
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Data-Driven Audience Packaging to Drive Sales – Part 3
Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, offers clarity to the dynamics of data-driven audience packaging. He also shows...
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Data-Driven Audience Packaging to Drive Sales – Part 2
Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, offers clarity to the dynamics of data-driven audience packaging. He also shows how...
Read MoreData-Driven Audience Packaging to Drive Sales – Part 1
Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, offers clarity to the dynamics of data-driven audience packaging. He also shows how it can open doors to new advertisers and categories and explains how these...
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Approaching Auto Dealers During These Historical Times – Part 4
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
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Approaching Auto Dealers During These Historical Times – Part 3
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
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Approaching Auto Dealers During These Historical Times – Part 2
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
Read More
Approaching Auto Dealers During These Historical Times – Part 1
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
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The Girlfriend’s Guide to Closing the Deal – Part 7 Q&A
Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:
- Where do you see broadcast in the next 10 years?
- How do you convince advertisers that the Hispanic market is an important target for their ad message?
- I am new to selling radio and want to be a positive resource for my customers. What daily steps would you recommend that I take to achieve that?
The Girlfriend’s Guide to Closing the Deal – Part 6 Q&A
Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:
- Do you have your employees at your stations read your book?
- Who is your favorite mentor and why?
- As someone in authority, have you had any issues with staying authentic without becoming manipulating?
- You are a very busy person and on many non-profit boards – how do you organize yourself?