Select Page
The Girlfriend’s Guide to Closing the Deal – Part 5 Q&A

The Girlfriend’s Guide to Closing the Deal – Part 5 Q&A

, , ,

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions!  In this session:

  • You talked about disempowering words, but if women don’t use these words my experience is that men will feel threatened and even attack in response. Your thoughts?
  • How did you overcome saying “I think” and “maybe”?
  • What if we say “what if we do …” instead of “I think”?
  • How did you establish the confidence to be who you are today? I just started in sales 2 weeks ago and I feel so out of my element

Read More
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

, , , ,

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

Read More
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

, , , ,

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • How can I get a hospital to switch their budget from billboards to radio?
  • I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
  • How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

Read More