Select Page
Broadcast Selling Is Always Evolving – Are You? – Part 1

Broadcast Selling Is Always Evolving – Are You? – Part 1

, , ,

LBS Digital Expert, Greg Gibbons, discusses the fact that there has never been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective.  Today’s TV and Radio salespeople must be more than just “adequate” multimedia consultants.  Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients’ complete marketing plans.

Read More
Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

, , , , , , , , ,

LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Sofa Stimulus Package – Get a new sofa for $1400
  • Family Hearth and Patio-spring patio sale – Get ready for spring and with every patio set purchased by March 31st, you will get a patio heater free.
  • Easter Sale/$50 off a full size mattress, $100 off a queen mattress, $200 off a king mattress thru Easter
  • See well in the sun with American Eyecare’s Sunglasses sale. Now through the month of May, get up to 50% off your favorite brand name frames.
  • Pet Supply Store: Now through Easter, spend $80 and get a goodie bag free!

Read More
Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

, , , , , , ,

LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Get an estimate on a new roof this week!
  • If you’ve been struggling with pain, don’t wait any longer to take action. Bob’s CBD has products that will make you feel better today!
  • We are offering 30% off for new customers this week only!
  • The Beef Box for just $100. This big box of premium beef includes T-bones, rib steaks, top sirloin, New Yorks, chuck roast, and lean ground beef!
  • Ginko Biloba – 90 day supply – 30% off

Read More
Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

, , , , , , ,

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What’s an appropriate frequency or number of spots for a limited time offer?
  • I’m a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
  • How many offers is too many for one local station?
  • Can you give some ideas how to position COVID in a positive way for a restaurant?

Read More
Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

, , , , , , ,

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Is it better to allow just a short time to respond to an offer? How long should it be?
  • How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
  • Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
  • You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?

Read More
Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

, , , , , , ,

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
  • Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
  • What do you say to an advertiser who says to you, “I don’t do offers?”
  • We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?

Read More