Radio Webinars | Local Broadcast Sales

Digital Expert Q&A – Part 3

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

How do you price digital so it’s worth selling?
What kind of pricing variance exists in digital advertising?
How important is it for my station to provide search services?

The Nine Facts You Need From Every Local Direct Client

Best Practices, LBS Webinars - 2019, New Hire Webinars, Prospecting, Radio Webinars, Selling, Television Webinars

In this session, Paul Weyland covers the nine integral questions he asks from every local direct client, whether he already knows the answers or not. Armed with this...

Digital Expert Q&A – Part 2

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

What are your thoughts/experience on/with OTT?
Who are some reputable partners for my station to partner with to provide digital services?
Are there two or three questions we should be asking providers BEFORE partnering with them?

Digital Expert Q&A – Part 1

Ask LBS, Digital Sales Ideas, Digital Webinars, Mark Landon Q&A, Radio Webinars, Television Webinars

Mark Landon takes LIVE broadcaster questions! In this session:

Can you give a couple good reasons why we should sell on both broadcast and digital?
How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?

The Danger of Broadcasters Being Tone Deaf to Internet Marketing Demands

Digital Webinars, LBS Webinars - 2019, Radio Webinars, Television Webinars

What does a broadcast seller need to know to compete in today’s digital-minded world? How can you position broadcast to advertisers who are starting to favor digital...

Renewing Your Automotive Strategies for 2019

Automotive Sales Ideas, Best Practices, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Selling, Television Webinars

Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right time for you to gain business from those dealers who have put you off in the...

Q&A on Closing Your Most Difficult Sales – Part 5

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why do I have clients who spend lots of money with me every month, but won’t return a call?
Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?

Q&A on Closing Your Most Difficult Sales – Part 4

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
Does your pattern impact how you approach pricing?

Drive Them To The Website!

Digital Sales Ideas, Digital Webinars, LBS Webinars - 2019, Radio Webinars, Sales Ideas Webinars, Television Webinars

LBS creative expert Tim Burt discusses the five hurdles that a salesperson must successfully overcome before a client’s web traffic will increase. He also explains why...

9 Things To Do To Rev Up for 2019

Best Practices, Digital Webinars, LBS Webinars - 2018, Prospecting, Radio Webinars, Selling, Television Webinars

Every one of us can use a boost sometimes! That boost can come in many ways including the implementation of new tools to serve our prospects and clients. Join LBS Broadcast...