Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
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Q&A With A Broadcast Expert – Part 2
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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Q&A With A Broadcast Expert – Part 1
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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I Know Something You Don’t Know!
Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW!”? Well now I know something that...
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First Appointments: Successful Prospecting Does Not Happen By Accident!
Prospecting and appointment setting is critical to the success of all broadcast sellers. We all need to do it! In this webinar, Mark Levy, LBS Broadcast Expert, covers how...
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Key Digital Needs and How You as a Broadcaster Can Provide Powerful Solutions for Your Clients!
Successful broadcasters are selling lots of marketing services without “pushing” products. This webinar reviews how to do this successfully. These practical tips will help...
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Maximizing Your 2017 Sales Time … Polishing Your Time Management Skills
Gary Moore, LBS President, explains that understanding and implementing the value of time makes a huge difference to the broadcast sales professional. Simply put,...
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Field Advantage – How to start at the Direct Client’s 20 Yd. Line Instead of Having to Start at Ours!
In this session, Paul Weyland shows you how to make winning more long-term local direct much easier to win, by showing the client how they win. This session is designed so...
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The Latest and Greatest Social Media Trends for the Broadcast Seller
There is a lot happening in the social media ad world. Your ad dollars are slipping away to digital solutions and you may not even realize it! Or you may be racing to...
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No More Jumping Chihuahuas! (Building a Realistic, Attainable Budget for Managers and Sellers)
Things We Love: 3 Day Weekends, A Great Cheese Burger and (drum roll please)… Budget Time! As long as the earth keeps turning, and broadcasters keep broadcasting, there will...
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