Selling | Local Broadcast Sales

Closing Like a Professional – Part 2

In this session, Paul Weyland continues his discussion on closing by talking about the Standing Room Only Close, the Make Me An Offer Close, and much more!

Closing Like A Professional – Part 1

Selling

Paul Weyland discusses the concept of secret objections and shows how we can use closing techniques to uncover them so they can be dealt with! In this session, Paul covers...

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 1

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland begins a series on why prospects say that broadcast advertising has not worked for them in the past.

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 2

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say that broadcast advertising has not worked for them in the past. In this segment, he discusses why stingy budgets work...

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 3

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say ads don’t work. In this session, he discusses the problem of horrible creative and reveals the “best...

5 Reasons Why People Say They Tried It Once and It Didn’t Work – Part 4

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say ads don’t work. In this session, he discusses other existing marketing problems and why it is sometimes best to...

5 Reasons Why People Say They Tried It Once and It Didn’t Work – Part 5

5 Reasons Ads Do Not Work

Paul Weyland concludes his series on why prospects say ads don’t work. In this session, he discusses mismanaged expectations about a campaign’s results, why this...

2014 NADA Report – Part 2

Best Practices, Competition, Prospecting, Selling

In this series, Gary Moore discusses how the NADA report can be used to make you money on your very next call to a local car dealer! You will get information that is...

The best reason NOT to ask a client about their ‘ad budget’ …and what to ask instead

Best Practices, Prospecting, Selling

Wow!!! Mark Levy gives five key questions you can ask to determine a prospect’s ad budget and ALSO provides a simple ROI process for you to use to justify new ad...

2014 NADA Report – Part 1

Best Practices, Competition, Prospecting, Selling

In this series, Gary Moore discusses how the NADA report can be used to make you money on your very next call to a local car dealer! You will get information that is...