In this series, Paul Weyland dispels the “death of small market radio” myth by looking at what small markets are getting right and how they can do even better...

Paul Weyland discusses how to sell effectively to customers who have never used radio advertising.

Paul Weyland offers strategies for selling advertising in a tough economic climate.

Paul Weyland defines the key metric for success in small markets and explains how you can make your numbers.

Paul Weyland discusses how to get appointments by differentiating yourself right from the start.

Paul Weyland outlines the benefits of buying local, something all of your clients’ customers need to understand.

Paul Weyland explains how to sell value instead trying to out-Wal-Mart Wal-Mart.

Paul Weyland talks about what service really means and how it can earn you customers for life.