In this series, Paul Weyland dispels the “death of small market radio” myth by looking...

Paul Weyland discusses how to sell effectively to customers who have never used radio...

Paul Weyland offers strategies for selling advertising in a tough economic climate.

Paul Weyland defines the key metric for success in small markets and explains how you can make...

Paul Weyland discusses how to get appointments by differentiating yourself right from the...

Paul Weyland outlines the benefits of buying local, something all of your clients’ customers...

Paul Weyland explains how to sell value instead trying to out-Wal-Mart Wal-Mart.

Paul Weyland talks about what service really means and how it can earn you customers for...