Influencers & ‘tiktokification’ of ads to drive digital marketing efforts in 2023
“Ads featuring influencers, similar to the type of content we see in our TikTok feeds, are...
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For video ads, longer is better
Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts....
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Why content on Snapchat has become less profitable for some news publishers
Last year, after a particularly lucrative three-month period of publishing text-based content on...
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5 social media trends to watch out for in 2023
By Aditi Mathur KumarPublished: 5 Feb 2023, 3:30 IST Guest Article Our guest author takes you...
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Expert Social Media Marketing Predictions For 2023
Experts share their predictions for social media and what trends marketers should watch out for in...
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Gauging the value of interactive video in your 2023 ad strategy
Credit: iStock With advertisers pausing Twitter ads amid the Elon Musk mess, TikTok’s...
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DoubleVerify Rides On Long-Term Secular Tailwinds Of Social Ads And CTV Ads
Khanchit Khirisutchalual Business Overview DoubleVerify Holdings, Inc. (NYSE: DV ) operates a...
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Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching....
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TikTok Builds Itself Into an Ads Juggernaut
Last month, Tiffany & Company shared a sleek black-and-white video featuring the pop superstar...
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BeReal is making an impact on the social media landscape
BeReal is the latest social media app that’s sweeping the nation, and other platforms are...
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