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Influencers & ‘tiktokification’ of ads to drive digital marketing efforts in 2023

Influencers & ‘tiktokification’ of ads to drive digital marketing efforts in 2023

Digital Media

“Ads featuring influencers, similar to the type of content we see in our TikTok feeds, are...

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For video ads, longer is better

For video ads, longer is better

Digital Media

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts....

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Why content on Snapchat has become less profitable for some news publishers

Why content on Snapchat has become less profitable for some news publishers

Digital Media

Last year, after a particularly lucrative three-month period of publishing text-based content on...

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5 social media trends to watch out for in 2023

5 social media trends to watch out for in 2023

Digital Media

By Aditi Mathur KumarPublished: 5 Feb 2023, 3:30 IST Guest Article Our guest author takes you...

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Expert Social Media Marketing Predictions For 2023

Expert Social Media Marketing Predictions For 2023

Digital Media

Experts share their predictions for social media and what trends marketers should watch out for in...

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Gauging the value of interactive video in your 2023 ad strategy

Gauging the value of interactive video in your 2023 ad strategy

Digital Media

Credit: iStock With advertisers pausing Twitter ads amid the Elon Musk mess, TikTok’s...

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DoubleVerify Rides On Long-Term Secular Tailwinds Of Social Ads And CTV Ads

DoubleVerify Rides On Long-Term Secular Tailwinds Of Social Ads And CTV Ads

Digital Media

Khanchit Khirisutchalual Business Overview DoubleVerify Holdings, Inc. (NYSE: DV ) operates a...

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Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Digital Media

Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching....

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TikTok Builds Itself Into an Ads Juggernaut

TikTok Builds Itself Into an Ads Juggernaut

Digital Media

Last month, Tiffany & Company shared a sleek black-and-white video featuring the pop superstar...

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BeReal is making an impact on the social media landscape

BeReal is making an impact on the social media landscape

Digital Media

BeReal is the latest social media app that’s sweeping the nation, and other platforms are...

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