10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
Podcast Revenue As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness […] – Click here to read the...
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Sinclair Sells Five TV Stations To Ex-Bally Sports Sales Exec
Radio & Television Business Report Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media […] – Click here to...
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76% of News Consumers Still Use AM/FM, But A Shift Is Here
Business Headphones As digital platforms continue to cut into traditional radio’s share of the media pie, a study conducted […] – Click here to read the full...
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DirecTV’s skinny bundles have a cable news problem
DirecTV Genre Packs promo Table of Contents Breaking down DirecTV’s new bundles Who are DirecTV’s new bundles for? Everyone […] – Click here to read the full...
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Start Preparing Now for a Potential Ban on Pharma TV Ads
Pharma represents between 10-12% of total TV ad spending.Designer/Getty Images For the advertising industry in the United States, few […] – Click here to read...
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Ad Results Media: Radio Rolls With The Changes By Complementing Digital.
Ad Results Media Radio listenership remains resilient even as the media landscape evolves — and the future is bright […] – Click here to read the full story from...
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YouTube, Paramount Prevent ‘Blackout’ Of Broadcast, Cable Channels
Radio & Television Business Report – The Financial + Regulatory Voice of Electronic Media Across Thursday (2/13), talk of […] – Click here to read the...
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Michigan cord-cutting accelerates, as cable TV subscriptions fall 15%
More TV watchers are firing up Netflix, Hulu and other streaming services as cable TV subscribers continue to dwindle […] – Click here to read the full story...
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Cox Media Group Renews Measurement Pact With Nielsen
(Image credit: Cox Media Group) NEW YORK and ATLANTA —Nielsen and Cox Media Group (CMG) have inked a multiyear […] – Click here to read the full story from...
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Federal lawmakers push mandatory rebates during cable TV disputes
A baseball stadium. (Stock image via Pexels, Graphic by The Desk) A team of federal lawmakers have proposed a […] – Click here to read the full story from...
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