LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• How do you get chain banks to advertise in a small market?
• Once you come up with the margin or average sale, then what? How do you use that information to come up with a budget?
• What would you say to a business that responds with, “We don’t need to advertise! We’re backed up as it is.”
• What’s your main discussion point if you are not leaving behind station info – besides “who is the decision maker?”

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• Can you provide some tips for calling on florists year round instead of just for holidays?
• I’m a new sales rep in my market. Stations around here seem to take the money and run which makes it hard to build trust with customers. What can I do to build trust and get a meeting?
• Do you carry material or information about your station with you when you walk into businesses to set an appointment?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• How do I keep people from flaking out on scheduled meetings? We meet in person, set up a good time to meet again, and then I’ll call to confirm and get ghosted.
• Any suggestions with the HVAC category?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
• Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
• What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?