Approaching Auto Dealers During These Historical Times – Part 2
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
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Approaching Auto Dealers During These Historical Times – Part 1
The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional...
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The Girlfriend’s Guide to Closing the Deal – Part 7 Q&A
Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:
- Where do you see broadcast in the next 10 years?
- How do you convince advertisers that the Hispanic market is an important target for their ad message?
- I am new to selling radio and want to be a positive resource for my customers. What daily steps would you recommend that I take to achieve that?
The Girlfriend’s Guide to Closing the Deal – Part 6 Q&A
Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:
- Do you have your employees at your stations read your book?
- Who is your favorite mentor and why?
- As someone in authority, have you had any issues with staying authentic without becoming manipulating?
- You are a very busy person and on many non-profit boards – how do you organize yourself?
The Girlfriend’s Guide to Closing the Deal – Part 5 Q&A
Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:
- You talked about disempowering words, but if women don’t use these words my experience is that men will feel threatened and even attack in response. Your thoughts?
- How did you overcome saying “I think” and “maybe”?
- What if we say “what if we do …” instead of “I think”?
- How did you establish the confidence to be who you are today? I just started in sales 2 weeks ago and I feel so out of my element
The Girlfriend’s Guide to Closing the Deal – Part 4
An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message on how to spot what and who is “real” in business, and pivot successfully,...
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The Girlfriend’s Guide to Closing the Deal – Part 3
An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message on how to spot what and who is “real” in business, and pivot successfully,...
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The Girlfriend’s Guide to Closing the Deal – Part 2
An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message on how to spot what and who is “real” in business, and pivot successfully,...
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The Girlfriend’s Guide to Closing the Deal – Part 1
An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message on how to spot what and who is “real” in business, and pivot...
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How To Write A Creative Spot in Minutes – Part 3
Regardless of the time of year, your clients are depending on you to deliver results. When a client wants to be on the air but has no idea what to talk about in their spot,...
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