Your Best Selling Year: Making Success Your Norm!
This session is filled with sales pro advice, selling skills and proven new business development ideas that make a profitable difference. Broadcast and digital sellers who...
Read More
How to Out-Prospect Old Prospectors and How to Control Automatic Thoughts
Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now...
Read More
Dynamic Selling in a Complicated Digital Advertising World
Feeling a bit overwhelmed? Broadcasters, here is a wonderful opportunity for your sellers and managers to receive very practical helps and insight on how to sell digital....
Read More
Personal Branding – What Sets You Apart?
Broadcasters! How would you define your image or impression in your competitive marketplace? Your personal brand creates a perception or emotion, maintained by your...
Read More
What is a Broadcaster to Do? U.S. Auto Sales Receding in 2017: Cars Ailing and Crossovers Booming!
John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to...
Read More
Your Sales Results will Skyrocket – Stop Chasing Orders and Start Doing This!
Broadcast sellers are trying to close more deals and sign more orders, right? In this session, Derron Steenbergen, President of the Swagger Institute, spends some time...
Read More
Q&A With A Broadcast Expert – Part 3
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
Read More
Q&A With A Broadcast Expert – Part 2
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
Read More
Q&A With A Broadcast Expert – Part 1
Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
Read More
I Know Something You Don’t Know!
Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW!”? Well now I know something that...
Read More