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Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips

Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips

Media

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of...

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The New Prime Time for TV News: Afternoons

The New Prime Time for TV News: Afternoons

Media

There’s a new prime time in TV news: the afternoons. The biggest draw on Fox News is not Tucker...

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This is why television stations have no choice but to run political ads

This is why television stations have no choice but to run political ads

Media

Copy This Embed Code: Ad With just days until the Wisconsin primary, campaign ads are once again...

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US Media Sees Massive Job Cuts Amid Falling Newsroom Employment

US Media Sees Massive Job Cuts Amid Falling Newsroom Employment

Media

CNN, NBC, MSNBC, Buzzfeed, and other outlets have also reduced their workforces....

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As Addressable TV Advertising Grows, Challenges Remain

As Addressable TV Advertising Grows, Challenges Remain

Media

While adoption has been slow, addressable advertising with the ability to hyper target TV...

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People hate drug ads on TV. Here’s the 4 issues they complain about most

People hate drug ads on TV. Here’s the 4 issues they complain about most

Media

Molly Ferguson for STAT n the United States, pharmaceutical advertising seems inescapable. Since...

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Six ways media took a big step backward in 2022

Six ways media took a big step backward in 2022

Media

As 2022 winds down, it’s obvious the past year has been, in many ways, a giant step backward...

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Verizon, Cox Media reach deal to avoid blackout

Verizon, Cox Media reach deal to avoid blackout

Media

A Verizon sign in front of a store in Chicago. (Photo by Open Grid Scheduler via Wikimedia...

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Regulators Put Brakes on Media Megadeals

Regulators Put Brakes on Media Megadeals

Media

Shonagh Rae for Variety Some of the biggest surprises in media M&A this year came not from...

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CBS-owned stations added to free, rapidly growing local news streaming service VUit

CBS-owned stations added to free, rapidly growing local news streaming service VUit

Media

In this article Courtesy: VUit The streaming platform VUit is bulking up with newscasts from...

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