LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

• What are some good talking points for a tire shop?
• When it comes to the labor/inventory issue, what’s the best way to approach clients that have never been on radio before?
• Where can I get the most recent gross profit margin rates for all categories?
• I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.