To Sell the Truth – Part 1
Paul Weyland begins a series that, when applied, will help your LOCAL customers to develop more compelling creative, reach the right audience, and bring more people to their...
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To Sell the Truth – Part 2
Paul Weyland discusses the real danger of cliches in our creative and how to dig through the old, tired, overused and ultimately meaningless phrases to get to the real...
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To Sell the Truth – Part 3
Watch as Paul Weyland explains the value in creative without a script and how to make your clients’ spots believable and natural.
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To Sell the Truth – Part 4
Paul Weyland continues his discussion on why it is important that we get our advertisers “off script” and more conversational in their spots. Learn the...
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To Sell the Truth – Part 5
Paul Weyland talks about the value of a great idea and why it is important that we ask for REAL money when we offer one to our clients!
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To Sell the Truth – Part 6 – Squirrels
Paul Weyland discusses the danger of running after “squirrel” accounts at the expense of pursuing more “cat” and “deer” accounts!
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To Sell the Truth – Part 7 – How to Be A Genius
Paul Weyland talks about the importance of helping your customers to come across naturally in their spots. He also covers the concept of explaining to advertisers that they...
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To Sell the Truth – Part 8 – Getting Appointments
Paul Weyland shares his secrets for getting more appointments! Learn how to eliminate the common approaches that far too many broadcast sales pros use and replace those old,...
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To Sell the Truth – Part 9 – How to Come Up With A Proposal
Paul Weyland offers seven questions that you need to ask and get answers to if you want to develop a compelling and effective proposal.
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To Sell the Truth – Part 10 – Presentations
Paul Weyland discusses the importance of giving a solid presentation to your clients and provides some tips and suggestions you can use to increase your ability to deliver...
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