To Sell the Truth – Part 11 – Handling Objections
Paul Weyland discusses the objections that we often hear and shares his strategies for dealing with them.
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To Sell the Truth – Part 12 – The Small Market Advantage
Paul Weyland discusses how selling in a small market gives your customers a great advantage over their peers in a larger market! He also reviews the huge benefits to...
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To Sell the Truth – Part 13 – Magic Tricks
Paul Weyland covers different ways that you can “magically” become an indispensable digital and marketing resource for your LOCAL prospects and customers! Need...
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To Sell the Truth – Part 14 – Talking Points
Paul Weyland summarizes the talking points behind “selling truth” and why he thinks it is the best way for you to sell your station’s audience to...
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