What Pepsi’s Bold Move Says About the Future of Advertising
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that...
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Why Marketers Are Returning to Traditional Advertising
HBR Staff/DNY59/Normform/Getty Images Summary. Pundits have long predicted the demise of...
Read MoreViacomCBS and Nexstar Media Group Renew Affiliation Agreements
NEW YORK & IRVING, Texas–( BUSINESS WIRE )–ViacomCBS (NASDAQ: VIACA, VIAC) and Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) […]- Click here to read the full story from...
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New Report Finds Social Media Video Now Sees as Much Consumption Time as Traditional TV
Underlining the rising influence of online content in broader media consumption, a new study...
Read MoreLocal TV Ad Revenue To Soar 28% In $21.37B In 2022, Boosted By Political, Winter Olympics Ads
Next year, another expected record for political advertising spending, coupled with the Winter Olympics, will fuel sharp overall growth […]- Click here to read the full story from www.mediapost.com
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Advertising spending looks to rebound in 2021, driven by digital media
The news: Both US and global marketing spending rebounded significantly in 2021, bringing...
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ESPN Pay-TV Carriage Fell Another 10% To End Fiscal 2021 At 76 Million U.S. Households
Associated Press ESPN , a longtime cornerstone of the Walt Disney Co., continues to lose lucrative...
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Media Habits Are Changing Rapidly For Young Adults, Making Ad Targeting More Challenging
Ted Sarandos, chief content officer of Netflix Inc., says Squid Games could become the biggest...
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Thanks to SPACs and VCs, the world’s biggest ad agency is growing again
So when the pandemic hit, marketing departments were quick to slash ad budgets . In the spring of...
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Are You Moving The Needle? Measuring Advertising ROI
Michelle Abdow is the president and founder of Market Mentors , a full-service marketing and...
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