Pay TV and Cable Providers Lost 5.8M Subscribers in 2022
Comcast saw the biggest drop, losing just over 2 million subscribers, in 2022. Top cable and...
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How to implement a data-driven media budget
Image Credit: Lemon_tm/Getty Data is king. It was a fact several years ago and it stands as a fact...
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Nexstar Media Group: A Surprisingly Resilient TV Business
Summary Nexstar has been a tremendous performer over the past decade. This might seem surprising,...
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Journalism, media, and technology trends and predictions 2023
Illustration created using the Midjourney, an independent AI art generator that turns text-based...
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Stepping into the new era of traditional advertising with the Sonic Engagement Software
The increasing popularity of new media and the presence of traditional media have confused...
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Sports Betting Advertisers, All In On Traditional Media In 2022, May Pull Back In ’23.
traffic_analyzer As of October 2022, sports betting companies have spent nearly $740 million on...
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2023 Will Be Another Difficult Year for Traditional Media
Parqor is part of The Information’s newsletter network. To receive it in your inbox every...
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Heading Into 2023 Media And Tech Companies Are Tightening Their Belts
FILE – Robert Iger arrives at the world premiere of "Star Wars: The Rise of...
Read MoreSports TV Rights Are Costlier Than Ever — But They’re Cable’s Last Lifeline
As Americans grapple with inflation, media companies are seeing steep increases in the cost of a valuable commodity: sports […]- Click here to read the full story from www.bloomberg.com
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Indepth: TV Vs digital debate revisited – will they continue to complement each other?
For a long time television has remained as a preferred medium for advertisers and brands to reach...
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