Making Your Mark in a Recovering Economy – Part 8 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

  • How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
  • There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
  • Do you have any ideas for a gold buying client?
  • Do you have any summer vacation ideas for resorts?
  • Do you have any ideas for Independent Living Facilities for seniors?
  • Do you have any ideas for funeral homes?
  • How would you go about getting a Fitness Center to get back on the air after being closed for so long?
  • Do you have any ideas for online education?
  • I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?

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