Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the...
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Start Preparing Now for a Potential Ban on Pharma TV Ads
Pharma represents between 10-12% of total TV ad spending.Designer/Getty Images For the advertising...
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Ivy Liu Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s...
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Media M&A in 2025: Table Set for More Deal Activity This Year
Cheyne Gateley for Variety Streaming is up; TV is down. Those contrasting trends were behind the...
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Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review
Illustration: Variety VIP+; Adobe Stock Amazon has been trying to shake up the TV industry’s...
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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Mario Wagner Talks between TV networks and advertisers have begun to simmer in the entertainment...
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TV Networks Draft Letter Imploring President Biden, Trump to Commit to Debate
Former President Donald Trump and President Joe Biden debate in 2020. ABC, CBS, CNN, NBC, Fox News...
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