CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch
Eddie Guy for Variety What if TV advertising meant something other than buying commercials that...
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Future of TV Briefing: How CTV ad spending grew in Q3 2022
This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV...
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Nielsen Canceled Meeting To Discuss Lifting Suspension of Backing for National Ratings
Cheyne Gateley/Variety The TV industry’s most popular yardstick remains broken — at...
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How HBO Survived The Two Worst Media Mergers of the Century
The authors of a new book explain the secret to HBO’s success. Photographer: Gabby...
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The Next Mega Media Merger Will Be…
Taylor Swift’s record-breaking debut. Netflix’s recovery. And a look at two kinds of...
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Inside Nielsen’s pricey hold on TV networks and how they’re fighting back
Media TV networks might spend tens of millions to end a system that costs more than $1 billion a...
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Roku will now work with Nielsen to track cross-media viewership
Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile,...
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NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming
AP Photo/Martin Meissner A second NBCUniversal sports cable outlet is getting ready to finish its...
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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market
Joseph Moran TV networks continue to fare better than expected in the current “ upfront...
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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....
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