NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming
AP Photo/Martin Meissner A second NBCUniversal sports cable outlet is getting ready to finish its...
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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market
Joseph Moran TV networks continue to fare better than expected in the current “ upfront...
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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....
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Addressable Advertising And The Competitive Separation Problem
TV networks delivering single advertiser spot optimization campaigns are often missing out on the...
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TV Ratings: State of the Union Tops 38M Viewers
President Joe Biden delivers the State of the Union address President Joe Biden’s first...
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How media conglomerates are plotting the future of measurement and identity
Retrieved from Unsplash on July 22, 2021 NBCUniversal has two marquee events this month, the...
Read MoreTraditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
Traditional linear TV companies have been promoting their brands — TV shows and networks — at roughly the same […]- Click here to read the full story from www.mediapost.com
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TV ads drive digital video discovery
TV commercials are the ads that most commonly lead people to new streaming content. That was the...
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YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
YouTube TV, a virtual pay TV provider with around four million subscribers, has warned subscribers...
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ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third
For the second straight month, ESPN — thanks to its NFL “Monday Night Football”...
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