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NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming

NBCUniversal to Shut Down Olympic Channel As Sports Migrate to Streaming

Media

AP Photo/Martin Meissner A second NBCUniversal sports cable outlet is getting ready to finish its...

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NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market

NBCUniversal Sees Ad Volume Gains in TV’s Upfront Market

Media

Joseph Moran TV networks continue to fare better than expected in the current “ upfront...

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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

Media

The networks sure picked a terrible week to pitch billions of dollars of ad time to media buyers....

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Addressable Advertising And The Competitive Separation Problem

Addressable Advertising And The Competitive Separation Problem

Media

TV networks delivering single advertiser spot optimization campaigns are often missing out on the...

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TV Ratings: State of the Union Tops 38M Viewers

TV Ratings: State of the Union Tops 38M Viewers

Media

President Joe Biden delivers the State of the Union address President Joe Biden’s first...

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How media conglomerates are plotting the future of measurement and identity

How media conglomerates are plotting the future of measurement and identity

Media

Retrieved from Unsplash on July 22, 2021 NBCUniversal has two marquee events this month, the...

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Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher

Media

Traditional linear TV companies have been promoting their brands — TV shows and networks — at roughly the same […]- Click here to read the full story from www.mediapost.com

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TV ads drive digital video discovery

TV ads drive digital video discovery

Media

TV commercials are the ads that most commonly lead people to new streaming content. That was the...

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YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed

YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed

Media

YouTube TV, a virtual pay TV provider with around four million subscribers, has warned subscribers...

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ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third

ESPN Tops Cablers For November Prime Time, Fox News Second, Hallmark Channel Third

Media

For the second straight month, ESPN — thanks to its NFL “Monday Night Football”...

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